Social Media Marketing is the procedure for gaining attention and website traffic through the social media sites. In this process, usually creative content to attain the masses through publicity coming from a third-party trusted source needs to be created in order for visitors to share the content of their interest with others and develop a vicious chain that could make business cover and exceed the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media marketing challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.
The SOCIAL MEDIA MARKETING world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to attain and target the proper audience and achieve total success. The whole world won’t care about video gaming, for example, but only the people that video games is part of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe many of them would go and buy a pair or 2 for his or her wives, but a pair or 2 is not exactly the kind of impact you need to have. Therefore, you focus on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we have to know the basic social media sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this may not be really new to you, but there are numerous features worth mentioning. You can create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you’re trying to sell. That way, you can create a data base of people that may share your posts to their friends and for that reason create the constant chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a manner that you should make the most of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your organization for it to be displayed in the news headlines feeds, and you would be there, constantly doing your brain trick game to the point that people will find something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to a good writing and therefore, a good blogging. There are many blogger CMS (content management service) where you could get yours up and running for free in under 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here is knowing your audience, your market, who you are targeting and what you would like to accomplish with that. Now this has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is in other words, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It must be linked to your posts and at exactly the same time, you have to make sure you use a keyword search tool to check the competition and amount of search this given keyword has. The cheapest the competition and highest amount of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would need to make the keywords very specific so people that are seeking your service would find you first. It is, for example technical support for Windows, then you need to include specific words, as going a bit more straight to the point. Because the competition would be really high and Windows tech support team is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to take action and you would rank higher in a search engine and people would find your product easily. From “TECH SUPPORT TEAM Chat” to ” Luxury Travel Experiences for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you’re not linked to won’t steal your chances found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that might be easy to find on search engines by like the right tags.
Then we have the Social Media integration again in your blog space. There are several options to share this content of one’s blog. Many Content Manager Services like Tumblr have the social media marketing buttons to share and like or dislike. You should look for the options to enable them (in the rare case they’re not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.